Are you focused on fundraising or focused on philanthropy?
I’ll admit, when I think about fundraising and philanthropy, I merge the two in my brain. I’ve thought of them as kind of the same thing. That is, until recently.
Quite by chance, my path crossed with the path of Andrea McManus. I was able to sit down with her and talk about what it’s going to take to really move the nonprofit sector to the next level. And part of that, is focusing more on philanthropy instead of fundraising.
In today’s video, she’ll go into the difference between the two and why shifting the focus is so important.
By the way, Andrea is the president of The Development Group in Canada.
Please share any thoughts or stories you have about fundraising and philanthropy with others. Leave a comment in the box under the video. Thanks.
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