Episode #215
How is your annual campaign going?
In today’s video, you’ll meet Chris Fleischner. He’s a board member at St. Edmund’s Academy.
Over the last couple of years, their annual campaign came up short. So, this year they tried something completely different, and had great success! They surpassed their goal.
Chris tells you what they did and relates his thoughts as a board member.
If you have any stories or ideas on creating a successful campaign, please share them in a comment box under the video. Your fundraising friends will appreciate it. 🙂
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If you have any stories or ideas on creating a successful campaign, please share them in a comment box. Your fundraising friends will appreciate it. 🙂
Terrific case study which shows the importance of having a clear message and well-thought out plan, whether for an annual drive or year-end campaign. Creating a timeline is essential!
http://www.nonprofitcopywriter.com/year-end-appeal-timeline.html
Loved the point he made about following up and asking. Sometimes we are so close to something and know so much about a campaign, we wrongly assume everyone else has read our messages, and is well aware of it.
The best strategy for an annual fund is to convert the name to “Sustaining Fund” or “Current Fund”. If you only do one appeal per year, you are creating a huge number of lapsed donors. A best practice program includes 3-4 appeals per year and combines acquisition with renewal to maximize the ROI on your efforts. It’s your job to ask and your donor’s job to decide on their frequency of giving.
Outstanding! I love the fact that I’m hearing this from a board member! I’ll take him on my board any time!!