Can you predict if your campaign will succeed…or fail?
In this video, you’ll learn one of the “Rules” that will be an indicator of your campaign’s success or failure.
Stuart Grover talks about this rule. You’ll learn about the law of proportionality, and how that plays into how much money you can raise. You’ll also learn where to place your concentration, and who you should be focusing on if you want to succeed.
This video is actually from the collection of videos called: “How to Find & Cultivate Donors”
If you have a story or any advice to share around raising money, please share it in a comment box below the video. Thanks.
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Chris Davenport says
If you have a story or any advice to share around raising money, please share it in a comment box. Thanks. 🙂
Leo Donaghy says
This is very wise for planning capital campaigns. It reminds me of the adage ‘Go after some big lions before you chase the mice.’
Thanks for this message. Bottom line is 80/20 principle. Focusing on the 20% big spenders who will bring in 80% of the resources
Are we 80/20 or has it not shifted to 85/15 or 90/10 for you?
Wow. Very interesting and useful. I wonder- does this rule hold for crowdfunding campaigns as well? We see many Kickstarter and other such campaigns made up almost solely of small incremental pledges that do reach their goal without big donors.
Is this rule only for traditional fundraising?
Nicole Cassidy says
This is interesting in light of the new Measuring Fundraising Effectiveness framework that puts a heavy emphasis on the dependency quotient.
Joe Riffe says
This is really helpful. Stuart seems to imply that large donors figure out how much they give based on other large donors. Like in that last example, someone gave $17 million, which opened up the way for others to give. Can I ask how that info can be communicated in an appropriate way?