Do you have time to personally connect with 1000 or 3000 donors?
Tara Morgan found herself needing to personally connect with thousands of donors. And she needed to do it in a span of 25 days.
Why thousands of donors in 25 days?
Tara tells the story of when she was working for the Seattle International Film Festival (SIFF). As you’ll see in the video, there was no way she would be able to personally touch every donor, so she had to bring in help. You’ll learn how she created a small army of ambassadors to help her.
Was she successful? Did she raise more money? Absolutely.
Tara currently works as the Chief Relationship Officer for the Pocock Rowing Center.
If you have any stories or advice around listening to your donors and engaging them on a personal level, please share it with everyone else. Leave a comment under the video. Thanks.
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