Can you imagine starting a new campaign and bringing in 584 new donors in the first 17 hours?
Ok. Here’s how a crazy successful crowdfunding campaign happened.
Shana Pennington-Baird, along with her friend Amanda, put together a campaign to raise $25,000. The money would be used to fix an historic glass structure in Seattle. The structure had been damaged by some excited fans after the Seattle Seahawks won the Superbowl.
An amazing part of this story is that it started with a simple idea and 28 Twitter followers.
There are lots of great nuggets to take from this story. In fact, the first half of the video is the actual story, and the second half is Shana discussing the good and the bad of this fundraising campaign.
This video is much longer than the usual Movie Mondays episode, but I think you’ll find it worth it.
So, pop some popcorn, throw your feet up on the desk, push “play”, and enjoy! 🙂
Check out Shana’s blog. Also, if you have any stories or advice around crowdfunding or finding donors, please share it with everyone else. Leave a comment under the video. Thanks.
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Christopher Davenport says
If you have any stories or advice around crowdfunding or finding donors, please share it with everyone else. Leave a comment. Thanks. 🙂
I really appreciated this piece because the power of third party crowdfunding is a must for non-profits, but she also talks about the pitfalls, which is much appreciated.
Shana, thank you for sharing the good and the bad of the crowdfundraising. This is great.
Scott Morton says
Shana, well done summary presenting the highs and lows. Also good background on what makes crowd funding work. Good insights on why it cannot be easily reproduced without the perfect storm. Tax insight was great too. Go Broncos. Scott Morton
Kevin Farmer says
Great story, Shana (and Amanda) which only serves to reiterate that people will give to something that inspires and amuses them, usually one-off – be that a disaster or a novel cause.
The warnings are equally noteworthy – beware the tax implications, ensure you have credibility, be prepared for a deluge and, sadly, watch for those scammers.
Well done and congratulations.
Katy McFall says
Loved this. What a thorough and helpful review of a successful campaign. It was great that you reinforced that this was a perfect storm–but wow–look at the beautiful flowers that grew from it!
I would add that it’s not necessarily a “funny hashtag” but a catchy/clever/notable one that is a key ingredient. The beauty of hashtags is that a good one conveys so much more meaning than would be apparent on the surface, be it witty or poignant.
Thank you for putting this out there. This was a great Monday Movie!
Kay Robinson says
Thank you so much, this was so informative.
Team Heart (@TeamHeartRwanda) says
Amazing…something we all want to happen for a great cause. Great job.