Can you imagine starting a new campaign and bringing in 584 new donors in the first 17 hours?
Ok. Here’s how a crazy successful crowdfunding campaign happened.
Shana Pennington-Baird, along with her friend Amanda, put together a campaign to raise $25,000. The money would be used to fix an historic glass structure in Seattle. The structure had been damaged by some excited fans after the Seattle Seahawks won the Superbowl.
An amazing part of this story is that it started with a simple idea and 28 Twitter followers.
There are lots of great nuggets to take from this story. In fact, the first half of the video is the actual story, and the second half is Shana discussing the good and the bad of this fundraising campaign.
This video is much longer than the usual Movie Mondays episode, but I think you’ll find it worth it.
So, pop some popcorn, throw your feet up on the desk, push “play”, and enjoy! 🙂
Check out Shana’s blog. Also, if you have any stories or advice around crowdfunding or finding donors, please share it with everyone else. Leave a comment under the video. Thanks.
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