Have you ever goofed with a potential new donor?
In today’s video, you’ll hear a story about when a mistake was made with a potentially new major donor. And when I say major donor, I mean MAJOR…a celebrity worth a billion dollars.
Jana Byington Smith tells the story, and shares some great take-aways from her experience. Jana no longer works for the organization in the story. You can now find her at Mercy.
I’ve also added a little clip with Jana at the end where she talks about making thank you calls to donors. The way she prioritizes which donors get calls was very interesting for me. It’s not the same way everyone else does it. I hadn’t heard her way before and I wanted to share it with you.
As you’ll see, thanking comes up a lot in this video. If you want to learn how to thank donors really really well, and even get a thank you letter template from one of the top experts on thanking donors, then check out the “Donor Retention Project“.