Episode #233
Wondering what to do with your facebook account?
How does one use it to attract more donors and raise money?
In today’s video, John Haydon gives you a simple technique that works like a charm on facebook. He helped a client double their friends and raise more money in the process.
Sad news:
Our friend John Haydon was diagnosed with cancer a few years ago.
He passed on February 10, 2020. He touched so many lives.
He will be missed.
In addition to the technique John talks about, there are many other ways to get more donors. If you’re interested in learning a repeatable process that brings in new donors, then come to the Digital Fundraising Conference. For more info, click here.
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If you have any stories or advice around using facebook, please share them in a comment box. Your nonprofit friends will appreciate it. Thanks! 🙂
Hey Christopher,
Thanks for the ideas and for sharing the process… We can’t wait to put it to use!
Look Out!!!!… BGCES is about to storm Social Media!! 😀
Best,
-Billy
I’m just wondering what, if any, legal regulations organizations might have to be thinking about for running a sweepstakes type contest that has prizes? I know there are rules governing this for running a sweepstakes in the mail. What applies to Facebook or email?
Gayle – Facebook has guidelines in their Page terms. Basically you can’t use a page like – or a like,comment or share a post – as a condition of entry.
John – it seemed that you did just that: the 1st step in your contest process was pressing the “like” button. Did I misunderstand you?
Chris – Thanks for the opportunity!
WOW! Awesome, thank you SO much John & Chris for this fantastic video. Simple, easy to action, all round great. Looking forward to checking this option out further.
Basically all contests have to be done via a third-party app and have contest rules (legalese) spelled out too.
Thanks for sharing. So love it. You should check out what Soi Dog Foundation is doing on Facebook. https://www.facebook.com/SoiDogPageInEnglish/
I also remember that Defenders of Wildlife are also great at things like photo competitions and their annual membership card vote as a low-bar ask to get people involved + donating. http://sofii.org/case-study/defenders-of-wildlife-multi-channel-direct-marketing-integration.