Can you easily inspire people with your vision?
Many times when I’ve asked a development director or an executive director about what their nonprofit does, I get a laundry list of programs and services. Laundry lists don’t inspire me, and the research out there shows that I’m not alone.
When I met Deidre McCormack Martin, I asked her about what her organization did. Instead of giving me a laundry list of programs and services, she told me what made her organization so special and how they improve the community. And she did it in a very succinct way.
Deidre is the Executive Director at Summer Search Seattle. She learned that in order to inspire people to give, she needed to be able to articulate the vision in a way that would resonate with people outside their organization. She also got her board to be able to articulate the vision and have inspiring stories to back up the vision.
In this video you’ll learn how they were able to articulate their vision so well.
If you’d like help with your board telling inspiring stories, check out the small book called “Nonprofit Storytelling for Board Members“.
If you have any stories or advice on articulating your vision, please share them in a comment box under the video. Your nonprofit friends will appreciate it.
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