Do you know the 40/40/20 rule when it comes to fundraising?
If not, then you may be missing out on donations. This week’s video will help ensure that your appeals will bring in more money for your organization.
In this video, Jeff Brooks from TrueSense Marketing talks about 40/40/20 rule and the 6 parts of a highly effective fundraising offer. And then he walks you through a real life example. He’ll show you how to construct an offer that will resonate better with donors and potential donors.
Jeff works with some of the largest nonprofit organizations in America. The video you’re about to watch is kind of like a mini course. It clocks in at just over 16 minutes but it’s well worth the extra time you’ll invest watching it. Please be prepared to take notes.
Come meet Jeff at the Nonprofit Storytelling Conference. He and donor communication expert, Tom Ahern, will be there. Click here for more info.
If you have any stories or advice on creating a fundraising offer, please share them in a comment box under the video. Your nonprofit friends will appreciate it.
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Christopher Davenport says
If you have any stories or advice on creating a fundraising offer, please share them in a comment box. Your nonprofit friends will appreciate it.
I’ve been watching Movie Monday’s for a long time and I have to say this was one of the BEST! Thank you Jeff Brooks. This was a simple and direct explanation of what makes a successful fundraising offer.
Ron Houp says
Outstanding! I have read Jeff’s stuff for several years and it is great to see and hear him first hand. I immediately re-evaluated our latest direct mail appeal based on his suggestions for a good offer. Thank you Jeff and Chris! Keep up the good work helping us do good work!
Thank you! This was excellent and very, very helpful – with great direct and practical suggestions. These short films take a lot of time and thought to produce- keep up the great work. I just wanted to take a moment to say thank you for the terrific work you, your speakers, and entire team do. It is much appreciated!
Krina Allison says
This was a great video. Jeff gave an excellent, engaging and thorough presentation. I look forward to testing out our fundraising ideas against his 6 points.
Karen Firestone says
I’m loving these movies. They’re extremely informative. Lots of good ideas and tips. Now I need to go away and think…
Leigh Finner says
Wonderful! Thank you. I am getting ready to do my first set of “asks” for our Trust Fund. This information has made it much easier. Now I have a road map to follow.
Again, Thank you.