A simple strategy that increases donations by 35%

Episode #181

Here’s a strategy you’ll want to share with your board.

In today’s video, Penelope Burk shares with you a simple way to increase new donor gifts by 35-40%. She lets you in on the testing she’s done around this and she also gives you an example of what to say to donors. …It’s incredibly simple and effective.

If you don’t know who Penelope is, she’s a fundraising researcher and the author of “Donor Centered Fundraising”. Penelope is also the president of Cygnus Applied Research, Inc. They do a lot of research around donors and fundraising. I highly suggest you check out their website.

Do you have any stories or ideas around increasing donations? If so, please share them in a comment box under the video. Thanks for sharing!

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