Episode #134
Putting on an event is a lot of work.
So, if you’re going to spend a lot of time planning and producing your fundraising event, wouldn’t you like to make sure it meets your fundraising goals?
Heidi Thomson helped an organization step back and look at their event. Even though the event seemed successful, when they did the analysis they discovered it wasn’t a great success (from a fundraising perspective). In today’s video, Heidi shares what they did to fix their event so it brought in more money and was more successful.
If you’d like additional strategies for raising money at your next event, then check out the Nonprofit Storytelling Conference.
If you have a story or any advice around producing fundraising events, please share it in a comment box below the video. Thanks.
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If you have a story or any advice around producing fundraising events, please share it in a comment box. Thanks. 🙂
How thought-provoking! I certainly agree with her assertion that the organization needed to convert more people from being event donors (“transactional donors”) to mission donors (“transformational donors”). That challenge is why events tend to get such a bad rap – huge investment of resources for limited, and usually one-off, return. I’m curious if Heidi or others have advice on HOW to convert event attenders into mission givers – I struggle with that.
Good question. And Heidi-did you convert more donors to transformative status or did they know who you are and still not give again? I think we need a part two! Also how did you change the table captains? What was their new role?