Episode #307
This was a new idea for me.
I was familiar with using challenge gifts, or “matching gifts”, to help raise more money. It hadn’t occurred to me they could also be used to change the behavior of board members and staff members.
In today’s episode, Andy Robinson shares a few ideas on using challenge gifts differently. He tells a couple of stories of how organizations were able to change board member behavior (joyfully) and raise more money. You may know a donor who will put up a matching gift based on the ideas in this video. Watch it and see.
Let me know of any success you have. I’m sure Andy would love to hear your successes too. You can reach him here: AndyRobinsononline.com
Do you have any tips or stories around challenge gifts? If so, please share them in a comment box below the video. Thanks.
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Do you have any tips or stories around challenge gifts? If so, please share them in a comment box. Thanks. 🙂
Question for Andy – Who are these donors who gave the matching grants? I’d be reticent to go to a donor, even a committed one, and say, “Our lame Board won’t even show up to a training. Will you make a matching gift to help motivate them?” Or was the matching gift donor perhaps another Board member who was trying to light a fire under his or her colleagues? Thanks for your input!
Valerie, my assumption is that the “lame board” comment wasn’t made but something more in line with, “My Board members are busy, however, the whole organization would be strengthened if the Board made a commitment to training. I really think we can get this ball rolling with a gift that rewards the board as they do the important work of strengthening the foundation of our organization.”
this was great, and mercifully Short! Thank you for tightening up these items!!!