Episode #288
Would you like to raise more money with your newsletters, website, annual report, direct mail, and your other donor communications?
If you want to start raising more money today, then take 10 minutes and watch this video. It features Tom Ahern talking about different ways to improve your donor retention rates as well as your direct mail and communications response rates.
Tom will also share the 13 strongest words with you.
You’ll also learn little details that will improve your fundraising, and how one organization improved their fundraising by 1000%.
This video was taken from a series I did with Tom around donor communications. Right now, you can get the full set of Tom’s videos for an amazing price. It’s part of a larger collection. Check it out by clicking here.
If you have any stories or advice around fundraising strategies, please share it with everyone else. Leave a comment under the video. Thanks.
Also, if you’re not already a Movie Mondays subscriber, sign up for your own free subscription so you won’t miss out on future movies. Click here for Your FREE subscription to Movie Mondays.
For your own free subscription to Movie Mondays, click here.
If you have any stories or advice around fundraising strategies, please share it with everyone else. Leave a comment. Thanks. 🙂
Chris, This is a simple but very dynamic use of the work you! Thanks for send this to us. It will get into all of my communications to donors. Thanks.
Hi Chris,
Thanks for the great videos! Could you please discuss how we can encourage sustaining donors for monthly donor programs?
Thanks!
Ditto that question – We’ve been working on a monthly giving campaign, doing everything we can think of to ask, thank, report to our donors but they would rather write one check than sign up for the monthly small donation. We’re frustrated, the signups are so very slow but we recognize that this is potentially our largest on-going fundraiser. We have very few drop-outs except for credit cards that expire. HELP!
Great video this week!!! Just finished my annual appeal but have not printed yet (Thank goodness). I work for a wish-granting organization and the title was “A wish lasts, a lifetime!” and I’ve already changed the title to “Your donation lasts a lifetime!”. Going through the rest of the letter now. Thank you.
What perfect timing! Thank YOU! We’re in the process of writing our new donor newsletter and although we’ve made great strides, there’s always more we can do. You should see our last newsletter and my notes on it so we can include more references to the donor.
Thank you for running this again. It is one of my favorites and I reference it frequently with my clients. When I’m analyzing client correspondence, the first thing I do is count the number of times they say “us” or “we” vs. “you.”
Great example of creating donor-centric communication.
Chris,
Thanks. This advice is so foreign to many organizations. I’m helping some local organizations and it’s amazing how much push back one receives when this idea is suggested. I’m meeting later this month with the board of a very good organization dealing with the homeless in our area. Their last newsletter had the following stats: number of times our, ours, we, we’re, my, etc used in the four page newsletter: 58! That’s incredible. But the number of times the pronoun “you” and its various versions is used is astonishing… once.. Really, one time. I’m praying they will listen to the wisdom from Tom and revamp their thinking. Keep up the great work!
JOHN