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The importance of having a communication plan

Episode #282

Are your communications a bit haphazard?

At a previous organization, Pamela Shields found that her organization’s communications were not orchestrated in any way.  This led to confusion among staff and donors. By creating a communication plan, Pam and the rest of the staff were able to better tell the organization’s stories which led to better donor retention and better fundraising.

In this week’s episode, Pamela shares some insights into how they approached the planning process. Pamela, by the way, is the Executive Director at Big Brothers Big Sisters of Snohomish County.

If you would like help in putting together a yearly story plan for your organization, then come to this year’s Nonprofit Storytelling Conference.  You’ll get personalized help in crafting a plan that will help bring in new donors and help retain the donors you currently have.  Click here for more info about the Nonprofit Storytelling Conference.

If you have any stories or advice around creating a communication plan, please share it with everyone else. Leave a comment under the video.  Thanks.

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Comments

  1. Christopher Davenport says

    July 21, 2014 at 4:15 am

    If you have any stories or advice around creating a communication plan, please share it with everyone else. Leave a comment. Thanks. 🙂

    Reply
  2. Erika Olson says

    July 21, 2014 at 5:54 pm

    Spot on, Pam! Great reminders.

    Reply
  3. Lois Hofmann says

    July 21, 2014 at 7:44 pm

    Any advice on training the staff, the board, etc. so all are on the same page, please share with us.

    Reply
  4. Kristen says

    July 22, 2014 at 2:17 pm

    Who conducted the staff training? Was it someone internal or external?

    Reply

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