Episode #276
Do your donors think rationally when they give a gift?
At the start of this video, you’ll be asked a question by Jeff Brooks. The question is about making a gift. My guess is, just like your donors, you’ll probably get the answer wrong.
As the rest of the video unfolds, you’ll have a better understanding of what you’ll need to focus on when putting your message or story together.
Jeff will be presenting at the Nonprofit Storytelling Conference this year. You’ll have a chance to talk with him one on one. So, if you can, join Jeff at the conference this year. Click here for info.
If you have any stories or advice around motivating donors with your message, please share it with everyone else. Leave a comment under the video. Thanks.
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Thank you for this message. As a school the Annual Fund message often gets caught up in the “bridge the tuition gap” explanation when what we really should be talking about are the great citizens we are making of our students. That message if far more compelling and frankly more fun to sell than the tired old bridge the gap spiel. Thanks for the reminder.
This is more of a question than a comment. Thanks Jeff, this was an awesome video to my brain.
You communicated the idea of staying out there, chronologically, and stay focused on the end product.
Is this true with my website also? The idea of staying focused on results.
What a great and timely reminder to be simple, clear and true to donors’ needs and expectations. Something we all know but need reminding – often.
Great reminder… btw just finished Jeff’s book and LOVED it!
Thanks Jeff – you provide such clarity and focus that will help deliver better results for the beneficiaries (people, the environment, animals etc) being helped. Excellent delivery. Best regards.
Thank you, Jeff! All your writing and suggestions cut straight to the most compelling avenue to success. Forget the program, skip to the ending!
I work for Habitat for Humanity. Getting the homeless mother and child off the streets IS my end product. Any ideas on how to frame that?
I work for a nonprofit that does affordable housing (www.opalclt.org) as well. I think if you spend time considering the benefits to the family of stable, affordable housing it will give you useful insights. Kids become better students. Fear of being displaced goes away. Schools notice (ask them for local data on what happens, they are a wealth of information and knowledge). In our community tourism is a huge economic driver. Without housing, local businesses cannot hire summer help. Their bottom line is impacted. Some have had to close a day each week during high season (think restaurant) because they can’t get help. Interview those business owners about what it means to them, and to your community. These are just a couple ideas to get your juices flowing. If you are going to the Nonprofit Storytelling Conference, maybe we can meet up and brainstorm?
This was a clear and straightforward lesson on how to do a very difficult thing. Thanks, Jeff Brooks!