Do donors really respond to emotional triggers?
In today’s video, Tom Ahern is going to show you how some nonprofits are using emotional triggers to greatly increase their donor response rates. You’ll see actual examples as Tom walks you through how to use emotional triggers.
You’ll learn about seven different triggers along with the second ingredient you’ll need in order for the triggers to work their magic.
Today’s video is actually a clip from the best selling DVD: “Writing for Results: How to use donor-centricity and neuroscience to raise more money and retain more donors”. So, if you’d like to know more about how to make your donor communications much more effective, then check out Tom’s DVDs. click here
If you have any tips on being more donor centric or using emotional triggers, please share them in a comment box under the video. Thanks.
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