Episode #229
Are millennial donors really that different?
In today’s video, Ian Adair shares why you need to be paying attention to millennial donors. And, Ian shares three ways you can engage and steward them.
Ian is the executive director at the Martinez Foundation. He is also part of the Donor Retention Project. If you’d like to learn even more about retaining millennial donors, and other donors, then head over to the Donor Retention Project.
If you have any stories or advice on engaging millennial donors, please share them in a comment box under the video. Your nonprofit friends will appreciate it.
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If you have any stories or advice on engaging millennial donors, please share them in a comment box. Your nonprofit friends will appreciate it. Thanks. 🙂
At my previous organization, we had great success on social media sharing “success stories” about the people we worked with. Always fun stories and photos to share!
However, at my current organization, the work we do is of a more confidential nature with victims of domestic and sexual violence. We have great stories, but they are protected (and rightfully so!) by the professional ethics of our counselors and HIPAA. How can we have a vibrant social media presence that connects millennials to where their dollars go while respecting our clients’ privacy? So far, we haven’t had much luck with posting/tweeting articles in the news related to difficult issues like sexual violence. I’m a millennial myself, and I find myself often explaining to leadership that I don’t go on Facebook to see depressing statistics!
Heather, you are right about it being much harder for an organization with the privacy and protections like the one you are working in today to share successes and reach donors. Is it possible to connect with someone who has benefited from your services in the past who would be comfortable telling their story? Or is there someone out there currently speaking and sharing their personal story who was a victim of violence you could approach about representing your organization?
I was with a similar group protected by confidentiality early in my career and heard from speakers that being an advocate and telling their stories was another step in the healing process- and that is why they chose to do it. Explaining the importance of the services and how they helped can be powerful when told in the first person, not only to potential stakeholders, but also to those needing or deciding to utilize your services.
Keep doing amazing work!